Our Purpose and Values

Our Purpose: Re-inventing Essentials for Sustainable Living

In order to create a more sustainable future, we need to rethink how we produce and consume our resources and give back more than we take. We know that we only can get there together and that we need to enable our society to fully embrace a circular mindset: minimize pollution and waste, re-use materials, shift to low-carbon energy and regenerate our living environment. 
 
With our innovative solutions, we have the means and desire to shape the way people progress. We continue to re-invent across the entire value chain and acknowledge our responsibility to pave the way for generations to come. 

Our Group Values: We care | We’re curious | We progress

Our joint Purpose - Re-inventing essentials for sustainable living -  combined with our business strategies define our goals and ambitions. The new Group Values - We care | We’re curious | We progress - will guide us along the way and on our path into a more sustainable future.

These Values underpin our culture and signal what’s important. Building a corporate culture based on these Values gives us a competitive advantage, enables new and better ways of working, and will lead us towards a successful future.     

Our three Values - We care | We’re curious | We progress - in a nutshell

Culture matters

Our culture is the practical expression of our values – it’s how we work together, make decisions, and generate new ideas. Having a value-led culture ensures that our people can perform at their best and fully realize their potential, creating a cycle of success that lifts our entire company.